Club Solutions Virtual Summit
Welcome to the 2020 Virtual Club Solutions Leadership Summit! Content will be released throughout November 9-11. Simply input your name and email address on each video when prompted in order to receive access. All content will remain on-demand once released on this page for you to access at your leisure.


Monday, November 9, 2020

Available Now 9 – 10 am (EST) Webinar

Marketing Solutions for the New Normal Presented by Hawkeye + ROR

Greg Dowd, the president at Hawkeye Powered by Epsilon, and Tom Lapcevic, the executive chairman at ROR, will discuss how mega companies have come together to form a comprehensive fitness-ized marketing database, mar-tech and agency solution for the ever-changing dynamics of the industry and the world around us.

Available Now 10 – 11 am (EST) Webinar

Creating Stronger Customer Relationships Presented by BrandBot

Andy Swansburg, the founder of BrandBot and chief product officer, boutique, at BrandBot and TSG, will cover a “Guide, Delight, Education and Listen” framework and different ways to employ each.

Available Now 11 am – 12 pm (EST) Roundtable 1

Leading Through a Crisis: What We Learned and How to Apply It Presented by Matrix

In many ways, the COVID-19 pandemic resulted in a crash course in crisis management. With this in mind, what lessons can be drawn from the past few months for leading through a crisis? During this roundtable, discover why leadership is so important during times of uncertainty, examples of what to do as a leader, what to stop doing, and how to lead your teams successfully during this time and any future crises the industry may face.


The Panel


Moderator: Blair McHaney, the CEO of MXM and owner of Worx health clubs
Lisa Gorsline, the president and GM of Corpus Christi Athletic Club
Kent Stevens, the executive vice president of commercial sales at Matrix Fitness
Deslyn Norris, the chief people officer at Fitness Connection
Chris Stevenson, the owner of Stevenson Consulting
Maria Gonzalez, the CEO of ClubFitness Greensboro

Available Now 12 – 1 pm (EST) Webinar

Amplify Your Brand: Digital Marketing in an Evolving Landscape Presented by Club Automation

Growing your club’s membership has always been a top priority. And now, more than ever, fostering and expanding your club’s community is crucial to success. Join Tim Coe, the executive director of digital marketing and websites, and Kinnick McDonald, the senior director of marketing at Club Automation, for a webinar exploring how brand awareness impacts your community and how you can amplify your brand with an effective digital marketing strategy.

Available Now 1 – 2 pm (EST) Webinar

Performance on Demand: Safety, Resiliency, Engagement Presented by Eleiko

Understanding that physical activity and resistance training strengthens the immune system and provides enormous long-term health benefits is not enough. People need to know they are safe. Rodney Corn, the director of Eleiko education, will put the two together and showcase how providing a safe training space with strategic programming will elevate your members’ mental and physical resiliency.

Available Now 2 – 3 pm (EST) Roundtable 2

New Marketing & Sales Strategies for Future Success Presented by Hawkeye + ROR and Gympass

The coronavirus pandemic is forcing clubs to be innovative across all areas of the business — including marketing and sales. During this roundtable, we will discuss new marketing and sales strategies clubs can utilize to ensure future success. Discover practical sales tips, innovative marketing ideas, strategies for driving revenue, and more.


The Panel


Moderator: Linda Mitchell, the director of public relations and community partners at Newtown Athletic Club
Shilpi Sullivan, the VP of marketing at EoS Fitness
Massi Sardi, the managing partner at Gympass
Greg Dowd, the president at Hawkeye powered by Epsilon
Tom Deimler, the senior vice president of California Family Fitness
Merikay Marzoni, the director of marketing and PR at Fitness Formula Clubs

Available Now 3 – 4 pm (EST) Webinar

Claims Trends and Disaster Recovery: What Should I Prepare For and How Would We Respond Presented by FITLIFE

Brian Rawlings, the practice leader at FITLIFE, will explore the incident and claims trends being seen in the fitness industry, some potential mitigation measures, and how to be prepared to recover after a serious loss or event.

Available Now  4 – 5 pm (EST) Webinar

Introducing Group Training on Your Cardio Floor Presented by Matrix

To avoid the costs of an additional group fitness studio space, health clubs can leverage the cardio floor to adapt pre-programmed equipment for group training functionality. Join speed coach and Sprint 8 founder Phil Campbell, triathlete and Matrix master trainer Amanda Brush, and Matrix US group training solutions director Rebecca Cofod, to learn how to maximize cardio space and introduce dedicated “zones” for program offerings.

Tuesday, November 10, 2020


Available Now 9 – 10 am (EST) Roundtable 3

Consumer/Industry Trends and How to Capitalize Presented by Therabody

Over the past few years, rapid innovation and advancement have been mainstays in health and fitness. What lessons can be drawn from the past few months and what innovations or adaptations should we make in the future? During this roundtable, discover why looking into the future is so important during times of uncertainty, examples of what to do as our industry perseveres, insights into consumer and industry trends, and more.


The Panel


Moderator: Mark Miller, the COO of Merritt Clubs
Carrie Kepple, the owner of Styles Studios Fitness Illinois
Nick Trosko, the VP of global business development – health clubs, at Therabody
Doris Thews, the CEO of Team Thews Fitness and 2019 World IDEA Fitness Instructor of the Year
Kris Mulkey, the CMO of In-Shape Health Clubs
Derek Gallup, the EVP of UFC GYM

Available Now 10 – 11 am (EST) Webinar

Now What!? Creating Impact in Our Re-Imagined Fitness Reality Presented by Keiser

What are your organization’s next steps during these changing times? Join Krista Popowych, the global director of group education at Keiser, as she provides a snapshot of the current state of the fitness industry and discusses the “now what” question. From personal self-reflection, successful navigation into a virtual fitness world, re-imagining our future, to supporting the need for clubs and group programming, now is the opportunity to create real impact in our new normal!


Available Now 11 am – 12 pm (EST) Webinar

Using Technology to Deliver the Total Fitness Experience to Members Presented by ABC Fitness Solutions

Demand for new approaches to fitness are white-hot. As the center of your members’ fitness world, your club is uniquely positioned to succeed — if you take the right approach. Join Jennifer Mellet, the chief revenue officer at ABC Fitness Solutions, and discover how to leverage the many aspects of your club’s existing technology to deepen relationships with members and drive new joins.

Available Now 12 – 1 pm (EST) Webinar

Recovery Reimagined Presented by Therabody

Learn about how health club members can incorporate a new form of “recovery” throughout the entirety of a workout — rather than just post workout. Nick Trosko, the VP of global business and Tim Roberts, director of sports science at Therabody, will also touch on commercial solution options and how they can quickly create a brand-new revenue stream and lead to a profitable retail opportunity.


Available Now 1 – 2 pm (EST) Roundtable 4

Navigating Through Financial Uncertainty/Financial Planning Presented by ABC Fitness Solutions

The economic impact of COVID-19 on the health and fitness industry has been devastating, resulting in $13.9 billion in lost revenue through September 1, 2020, according to IHRSA. As a result, clubs are striving to navigate financial uncertainty and identify new revenue streams that can help them succeed. During this roundtable, discover how to grow post-shutdown ancillary revenues, financial management learning lessons, and how to prepare for the future.


The Panel


Moderator: Laurie Smith, senior vice president, VillaSport Athletic Club and Spa
Frank Ancharski, COO, American Family Fitness
Bill Davis, CEO, ABC Fitness Solutions
Ralph Rajs, COO, Forma Gym
Frank Lawrence, CEO, The Athletic Clubs
Paula Neubert, president/general manager, Club Greenwood


Available Now 2 – 3 pm (EST) Webinar

Re-Imagining the Fitness Industry: Learnings from the CEO Roundtable Series Presented by Motionsoft

Over the past six months, the fitness industry has transformed in a way that other industries could only hope to accomplish in six years. This speaks not just to the adaptability of our industry, but also to the resilience of our community. During these months, Al Noshirvani, the chief strategy officer and co-founder of Motionsoft, hosted weekly roundtable conversations, bringing together some of the top minds in the fitness industry to share experiences and discuss best practices in operating during COVID-19. Join Noshirvani, alongside Maria Morton, the brand manager of Club Automation, CSI Spectrum and Motionsoft, Mike Neff, the vice president of Crunch Fitness, and Jon Roberts, the chief information officer of In-Shape, as they discuss the re-imagining of the fitness industry, and share their most valuable learnings from these conversations.

Available Now 3 – 4 pm (EST) Webinar

Pandemic Proof Wellness Coaching: Leveraging Nutrition Programming to Grow Your Gym’s Revenue Stream During Difficult Times Presented by Infinite30 Weight Loss Systems

Austin Thomas, a co-founder of Infinite30, will discuss the challenge of differentiation in the fitness industry — especially during times where people have limited access to facilities, and how gym owners can use nutrition programming to differentiate their business in a crowded market, while allowing them to continue to service members without having to physically be in a facility.

Available Now 4 – 5 pm (EST) Webinar

Leading the Expansion of the Fitness Industry Through Corporate Post-COVID Presented by Gympass

During this session, Massi Sardi, the managing partner at Gympass, will discuss how corporate wellness has become a lever to expand the fitness market and why employers are choosing to invest in health and wellness programs.

Wednesday, November 11, 2020


Available Now 9 – 10 am (EST) Roundtable 5

Customer Experience: What Your Members Expect Presented by BrandBot

The operators who prioritized customer experience before and after COVID have found it easier to navigate the crisis. During this panel discussion, we’ll discuss how to operationalize the customer experience, how to measure it, and how to bake it into every aspect of your company culture, systems and processes. We’ll also discuss what clubs have learned about customer experience throughout the past six months and how they’ve successfully engaged members throughout this time.


The Panel


Moderator: Blair McHaney, the CEO of MXM and owner of Worx health clubs
Andy Swansburg, the founder of BrandBot and chief product officer, boutique, at BrandBot and TSG
Adrian Antigua, the general manager of Gainesville Health & Fitness
Karen M. Raisch-Siegel, the executive director of LifeWorks of Southwest General
JoAnna Masloski, the COO of Wellbridge


Available Now 10 – 11 am (EST) Webinar

Innovate Your Member Experience Using Fresh Insights From Your Members and Staff Presented by MXM

Members and staff are loving many of the changes that were made as a result of mandates around the pandemic. Where you find positive feedback, you’ll find opportunities to innovate and build greater loyalty. Blair McHaney, the CEO of MXM, will help uncover key themes from expressions of love, to fresh ideas from your staff, to gaining greater insights into member behavior. Learn to use these insights to drive innovations that will build trust and member loyalty for increased, long-term profitability and employee satisfaction.


Available Now 11 am – 12 pm (EST) Webinar

Power Up Your Business with New Revenue Streams Presented by Les Mills

COVID-19 has changed the industry landscape forever. With the future still uncertain, it’s critical to ensure you are not leaving revenue on the table. Join Adrian Heffernan, VP of regional accounts at Les Mills, for this webinar to receive easy solutions to thrive in this new environment by increasing revenue and future-proofing your business through a combination of live, digital and virtual offerings.


Available Now 1 – 2 pm (EST) Roundtable 6

Expanding Your Club’s Offerings: Virtual Fitness/Live Streaming Presented by Les Mills

Despite all the challenges the COVID-19 crisis has brought the fitness industry, one bright spot has been the opportunity in virtual fitness. During this roundtable, we will discuss how clubs can successfully implement virtual fitness offerings, including on-demand fitness, live streaming, one-on-one virtual personal training, and more. Discover best practices, tips on choosing the right technology and partners, how to drive revenue through virtual fitness, and more.


The Panel


Moderator: Paula Neubert, the president and general manager of Club Greenwood
Aida Johnson-Rapp, the director of Group X at East Bank Club
Aaron Moore, the director of operations at VIDA
Sean Turner, the CEO of Les Mills US
Debbie Cedeno, the senior VP of sales and marketing at The Alaska Club
Greg Maurer, the vice president of fitness and education at Workout Anytime


Available Now 2 – 3 pm (EST) Webinar

Digital Fitness is a Marathon, Not a Sprint – Strategic Take-Aways to Thrive in 2021 Presented by Wexer

Every fitness business should have passed the starting line of its own fit-tech marathon by now. We are just at the beginning of our FitTech journeys, so it’s important to set out in the right direction and react strategically as new opportunities present themselves. Join Robert Louw, the global head of business development at Wexer, to learn these take-aways and thrive in 2021.

Additional Content

Hacking Humans: The Crime of Social Engineering Presented by Cincinnati Insurance Companies

Fitness Applications and Why the Surface Matters Presented by Ecore

Prosper in the Pandemic: Discover How This Health Club is Experiencing Real Growth Now!  Presented by InTouch Technology

How Fitness Projects’ Purpose-Driven Model Drives Growth & Loyalty to their Brand  Presented by Paramount Acceptance

How to Use Digital Marketing to be Successful Presented by Sneeze It

Facility Design — Starting with What? Presented by TRX Training

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